Many attorneys who own a legal firm and take personal injury and car accident cases know the difference between the two. They also understand how they can be interconnected depending on the case at hand. When it comes to gathering leads, that’s where some may not understand what separates them. Hence, they tend to use the two terms interchangeably.
This guide will examine the difference between personal Injury and car accident leads. It will also help them know where to invest more and how best to attract victims that align with their practice.
Personal Injury vs Car Accident Leads
Personal injury leads are individuals who have been hurt due to another person’s negligence and are seriously looking for legal representation. The injuries may result from slips or falls, medical negligence, workplace injuries, or car crashes. The extent of injury determines the value payout after winning the case on the final judgment. Hence, serious injury cases are of high value due to their complexity and require longer medical treatment.
As for car accident leads, they are individuals who have had injuries specifically from motor vehicle crashes. That includes car or truck accidents, motorcycle collisions, or pedestrian accidents involving vehicles. Hence, unlike the personal injury leads that are varied, this one is from the same source of injury and the liability is easier to determine. That makes them a better choice for many personal injury lawyers.
However, when you buy personal injury leads, you may not be sure of the cause of the injuries. Meaning you could be dealing with a car accident, but if the provider has specific information, then you can be sure whether the injury is vehicle-related or not.
Return On Investment
Leads, like other business services, are subject to the law of demand. And because car accident leads are the most preferred by law firms, they are usually more expensive to buy than personal injury leads. It is also true that despite their high cost of purchase, they also have a higher rate of conversion and success. They also don’t demand a lot of expenditure in sourcing information. If these leads are your favourite or your area of expertise, you can find more car accident leads from credible, exclusive lead providers such as Exclusive Leads Agency, among others. Their leads already have details of insurance coverage, police reports, and injury severity to prosecute the case, leading to better returns to your law firm.
As for personal injury leads, the purchasing cost is lower but not easy to convert, especially for some kinds of injuries. You also need to take extra time to review the acquired leads to determine whether they are worth your effort. Injuries that are not automobile-related usually have no direct liability or even lack existing insurance coverage. Hence, the party being sued for the injuries may not even be in a position to compensate or it may take a long time to investigate the cause.
The return on spending money for car accident leads is realised much faster than for personal injury leads. Every process moves fast from calling the prospective client to signing the case. In fact, everything needed to prosecute a car accident compensation claim is already in place. What the victim wants is legal representation. On the other hand, recovering your money in personal injury cases takes time. Imagine a person who slipped and got injured in a mall. Investigating to prove whose negligence it was has a lot to consider.
Which Lead Type Is Right for Your Firm?
Sometimes the best leads depend on your firm’s area of focus and the available staff expertise. If your firm handles motor-vehicle accidents, leads for related cases are the best. Your firm’s consistency and experience will ensure cases are processed and resolved more quickly.
If your firm takes all kinds of personal injury cases, the best way out is to get leads that have undergone proper qualification to save on time and resources. Otherwise, you may also opt to have a mix of leads to balance the risks and opportunities
All leads are also classified as either shared or exclusive. Shared leads are those offered to more than one law firm and it is up to one of them to reach out fast and sign the case before the other. The competition is high and you may have a low conversion rate as a result. However, if you can afford an exclusive lead, whether for a car accident or personal injury, your firm will be the only one to have the lead. Such leads also perform better and the returns are higher.